April 18, 2024
News Release
TAMRON lenses honored with two prestigious TIPA Awards in 2024
Tamron Co., Ltd.
April 18, 2024, – Tamron Co., Ltd. (President & CEO: Shogo Sakuraba; Headquarters: Saitama City, Japan; “TAMRON”), a leading manufacturer of optics for diverse applications, announces the presentation by the Technical Image Press Association (TIPA) of its TIPA Award 2024 to two lenses; 17-50mm F/4 Di III VXD (Model A068) for " BEST WIDE ANGLE ZOOM LENS" and 70-180mm F/2.8 Di III VC VXD G2 (Model A065) for "BEST TELEPHOTO ZOOM LENS ". TAMRON has been honored with TIPA Awards for eleven consecutive years.
BEST WIDE ANGLE ZOOM LENS
TAMRON 17-50mm F/4 Di III VXD (Model A068)
Photographers looking for a lens that excels in both video and still photography will find this full-frame Sony E-Mount lens perfect for their needs. It's ultra wide to normal zoom range is versatile for travel, landscape, and nature shots, as well as videography. Lightweight and compact, it's great for carrying around. Its close focusing ability enhances creativity, with a distance as short as 0.19m at the wide end. The lens maintains sharp video quality with its fixed barrel and internal zoom, suitable for gimbals. Its VXD autofocus is quick and silent, ensuring accuracy. Weather resistance makes it ideal for outdoor use, and it supports the TAMRON Lens Utility for customized settings that are unique to videography, expanding creative options.
BEST TELEPHOTO ZOOM LENS
TAMRON 70-180mm F/2.8 Di III VC VXD G2 (Model A065)
The TIPA editors highlight this zoom lens for its complete optical overhaul, marking it as part of Tamron's new generation that leverages Sony E-Mount mirrorless technology. It's compatible with Eye AF, Fast Hybrid AF, AF Assist and has an improved VXD motor. Notably smaller and lighter than its peers, it enhances fieldwork and offers superior close-up performance across all focal lengths. Its linear motor is quiet and swift, ideal for video, while Tamron's VC image stabilization ensures sharp shots in various conditions. Special lens elements reduce aberrations and flare. With the support of the TAMRON Lens Utility, users can customize settings unique to videography or create their own personal settings, making it versatile for both still and video shooting.
| 2014 | BEST EXPERT DSLR LENS; SP 150-600mm F/5-6.3 Di VC USD（Model A011） |
| 2015 | BEST CSC ENTRY LEVEL LENS; 14-150mm F/3.5-5.8 Di III (Model C001) |
| 2016 | BEST DSLR PRIME LENS; SP 35mm F/1.8 Di VC USD (Model F012) BEST ENTRY LEVEL DSLR LENS; 18-200mm F/3.5-6.3 Di II VC (Model B018) |
| 2017 | BEST DSLR TELEPHOTO ZOOM LENS; SP 150-600mm F/5-6.3 Di VC USD G2 (Model A022) |
| 2018 | BEST DSLR TELEPHOTO ZOOM LENS; 70-210mm F/4 Di VC USD (Model A034) BEST DSLR SUPERZOOM LENS; 18-400mm F/3.5-6.3 Di II VC HLD (Model B028) |
| 2019 | BEST MIRRORLESS STANDARD ZOOM LENS; 28-75mm F/2.8 Di III RXD (Model A036) |
| 2020 | BEST DSLR PRIME LENS; SP 35mm F/1.4 Di USD (Model F045) |
| 2021 | BEST STANDARD ZOOM LENS; 17-70mm F/2.8 Di III-A VC RXD (Model B070) BEST TELEPHOTO ZOOM LENS; 70-180mm F/2.8 Di III VXD (Model A056) |
| 2022 | BEST FULL FRAME ULTRA TELEPHOTO ZOOM LENS; 150-500mm F/5-6.7 Di III VC VXD (Model A057) BEST TRAVEL ZOOM LENS; 35-150mm F/2-2.8 Di III VXD (Model A058) |
| 2023 | BEST TELEPHOTO ZOOM LENS; 50-400mm F/4.5-6.3 Di III VC VXD (Model A067) BEST CONTENT CREATOR LENS; 20-40mm F/2.8 Di III VXD (Model A062) |
| 2024 | BEST WIDE ANGLE ZOOM LENS; 17-50mm F/4 Di III VXD (Model A068) BEST TELEPHOTO ZOOM LENS; 70-180mm F/2.8 Di III VC VXD G2 (Model A065) |
The TIPA Awards are world-renowned as the most influential photo and imaging product awards in the industry. The Technical Image Press Association (TIPA) has a worldwide membership of photo and imaging magazines from 14 countries across five continents. Once a year the editors of TIPA’s member magazines meet to vote for the best photo and imaging products in each category.