Tamron lenses awarded with two prestigious 2020-2021 EISA Awards

August 15, 2020, Saitama, Japan - Tamron Co., Ltd. (President & CEO: Shiro Ajisaka), a leading manufacturer of optics for diverse applications, announces the presentation by the European Imaging and Sound Association (EISA) of its EISA Awards to two Tamron lenses: 70-180mm F/2.8 Di III VXD (Model A056) for "EISA TELEPHOTO ZOOM LENS 2020-2021" and 28-200mm F/2.8-5.6 Di III RXD (Model A071) for "EISA TRAVEL ZOOM LENS 2020-2021". Tamron has been honored with EISA Awards for 15 consecutive years and has been recognized with two awards each year for the past four years.

70-180mm F/2.8 Di III VXD (Model A056)

28-200mm F/2.8-5.6 Di III RXD (Model A071)

This Tamron lens is a classic telephoto zoom for Sony E-mount mirrorless cameras, with a large aperture of f/2.8. It delivers excellent sharpness and contrast across the frame at all focal lengths, even wide open. It also boasts weather-resistant construction, using lightweight yet durable materials. The optical design exploits several special elements and coatings, while a floating focus system ensures crisp and sharp images, even at close subject distances. With a very quiet but responsive autofocus mechanism, this lens is a bargain in its class, both for photography and video.

This all-in-one zoom lens is the first in its class to offer a fast aperture of f/2.8 at the wideangle end, together with compact size and light weight. Thanks to a combination of special lens elements and intelligent software corrections, the Tamron 28-200mm F/2.8-5.6 Di III RXD achieves an impressive optical performance, giving clean, sharp images. In combination with the fast aperture, a close focus distance of just 19cm allows users to shoot close-ups with nicely blurred backgrounds. The autofocus is fast, accurate and quiet, which is a boon for photographers and video makers alike.

The European Imaging and Sound Association (EISA) presents awards each year to products judged to be the best in Photography, Mobile Devices, Hi-Fi, Home Theatre Audio, Home Theatre Display & Video and In-Car Electronics categories. A panel of editors from over 60 leading imaging, sound, and electronic industry magazines in 30 countries review and vote to determine the leading products on the market.

The receipt of this prestigious award marks the 22nd year Tamron has won an EISA Award, and the 15th consecutive year since 2006. The trio of fast zoom lenses with constant F2.8 for Sony full-frame mirrorless cameras have been recognized with this honor.