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TAMRON AF18-270MM VC WINS EISA AWARD:
EUROPEAN TRAVEL LENS OF THE YEAR 2009-2010

Eleventh EISA Award for Tamron’s Line of Advanced Optics for
Consumer and Professional SLR Cameras

August 15, 2009, Commack, NY – Tamron’s AF18-270mm F/3.5-6.3 Di II VC LD Aspherical (IF) MACRO (Model B003), a high power all-in-one zoom lens (Megazoom) with a proprietary built-in advanced VC (Vibration Compensation) mechanism, covering a 15X zoom range of 28-419mm equivalent angle of view when converted to full frame* and exclusively designed for APS-C sized SLR cameras, has been selected as the winner of the EISA Photo Award – European Travel Lens of the Year 2008-2009.

EISA Awards are presented each year to the best products in photographic, audiovisual, video and mobile product categories as voted by the EISA (European Imaging and Sound Association) panel consisting of editors-in-chief and technical editors of about 50 leading and influential magazines in 20 European countries that specialize in photography, audio, video and mobile electronic products. The EISA award is recognized worldwide as one of the most prestigious awards a product can receive in its specific category. The honor marks the 11th time Tamron has received this highly prestigious and internationally recognized award. This is the fourth consecutive EISA award for Tamron following the 2008-2009 EISA for the AF28-300mm F/3.5-6.3 Di VC (Model A20), the 2007-2008 EISA for the AF18-250mm F/3.5-6.3 Di II (Model A18) and the 2006-2007 EISA for the SP AF17-50mm F/2.8 Di II (Model A16).

Award Citation of the EISA Jury
“With this 15x-zoom APS-C format lens, Tamron has not only produced a DSLR lens with the most extensive zoom range available, but also an impressive optical performance. Tamron’s built-in optical image stabilizer, Vibration Compensation (VC), is able to reduce the impact of camera shake so the photographer can hand hold the lens at shutter speeds of up to 4 stops beyond normal safe levels. This is especially useful in low light conditions. With its compact design, light weight, high optical performance and extremely wide focal range the Tamron AF18-270mm VC lens is a perfect travel companion.”

Tamron’s AF18-270mm F/3.5-6.3 Di II VC zoom lens is truly the “World Record Megazoom” and has been highly evaluated not only by EISA, but also by photographers around the world, as the ideal compact and lightweight travel lens.

The new Award “Travel Lens of the Year” emphasizes the high demand of sophisticated and versatile camera lenses for traveling and many other purposes. For Tamron, the “pioneer of the megazoom,” this award is incentive and confirmation at the same time to put even more effort into the optimization of high power all-in-one zoom lenses to meet the expectations of customers' wishes.

History of EISA Awarded Tamron Lenses
1992-1993  SP AF35-105mm F/2.8 Aspherical (Model 65D)
1993-1994  AF28-200mm F/3.8-5.6 Aspherical (Model 71D)
1997-1998  SP AF90mm F/2.8 Macro 1:1 (Model 72E)
1999-2000  AF28-300mm F/3.5-6.3 Aspherical [IF] Macro (Model 185D)
2000-2001  AF28-200mm F/3.8-5.6 Aspherical [IF] Super II (Model 371D)
2002-2003  AF28-300mm Ultra XR F/3.5-6.3 LD Aspherical [IF] MACRO (Model A06)
2003-2004  SP AF28-75mm F/2.8 XR Di LD Aspherical [IF] MACRO (Model A09)
2006-2007  SP AF17-50mm F/2.8 XR Di LD Aspherical [IF] (Model A16)
2007-2008  AF18-250mm F/3.5-6.3 Di II LD Aspherical [IF] MACRO (Model A18)
2008-2009  AF28-300mm F/3.5-6.3 XR Di VC LD Aspherical [IF] MACRO (Model A20)
2009-2010  AF18-270mm F/3.5-6.3 Di II VC LD Aspherical [IF] MACRO (Model B003)

About Tamron
Tamron is a leading manufacturer of photographic lenses. Among its many optical and mechanical innovations since the founding of the company in 1950, Tamron's development of mass-produced hybrid aspherical elements paved the way for today’s compact high power zoom all-in-one lenses (Megazooms) when, in 1992, this technology was incorporated into the groundbreaking 28-200mm. Tamron continues to lead in this category of lenses with the new 18-270mm — a best in class all-in-one zoom lens boasting an unprecedented 15X zoom range and featuring Tamron's proprietary Vibration Compensation (VC) system for blur-free hand-held shooting of photos in low light and at telephoto settings. Tamron has garnered international acclaim for its extensive line-up of professional and consumer lenses.

(*) Tamron’s conversion value is 1.55x.

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8/15/09